Positioning your product so it stands out and customers buy it!

  1. Determine who the Competitive Alternatives are. → Who do you have to beat?
  2. What are your unique attributes? → What do you have that they don’t have?
  3. These unique features translate into value → The ‘so what’ for your customers
  4. Discover your customer segments. → Who cares the most about your value?
  5. What is your market category that makes this value, the most obvious to your customer segments?

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Growth Compass

Growth Compass

Growth Compass delivers evidence-based insights and intelligence on business growth and scaling